If when it comes to online casino you think bigger is better, then casino sites don’t come any better than Ladbrokes. The colossus of a brand has several gaming sections although the main casino is Playtech powered.
The Games, Slots and Live Casino areas is where you will find titles from other providers such as NetEnt and IGT. The resources available at Ladbrokes means this casino has more regular offers and features for all types of player compared with anywhere else with.
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Software & Games
In 2013 Ladbrokes struck a deal with Playtech who now power their main casino. The site offers around 250 Playtech slot, table and live games through instant play, download and mobile. The download is Playtech driven and combined with the resources of Ladbrokes, it is, as you would expect, exceptional. The download provides about 50 extra titles and lets you try all games for free so is a good tool to have even if you prefer to use the instant play casino.
Within the main casino there are over 40 jackpots and 40 table games with a whole suite of playtech live games as well as hundreds of slots and other titles.
The other sections of the site, Games and Slots, is where you will find most of the games form other software providers such as IGT, NetEnt, NextGen, Barcrest, Quickspin, WMS and others. Overall there are roughly a further 400 titles available in these sections. Remember also you can get an additional bonus the first time you use the games area.
Ladbrokes Promotions, Comp Points and VIP
This is an area where the power of a brand the size of Ladbrokes really does shine through. There are different promotional areas within each gaming section of the site that provide a suite of daily to monthly money back, cash back, free spin and free play deals.
Daily deals include bonuses for playing various games at different times during the week, you can see this in advance and plan your play. There are also special deals for playing on a Sunday (the Market) and a Monday (10% Cashback up to £50).
There is something for every type of player, whether your looking for big value reload bonuses or just a few free spins to try out some new titles.
The Ladbrokes comp points loyalty system is very easy, honest and straight forward. You get 1 point for every £10 you play with (2 points when playing game of the week or during other promotional periods) and you convert these points to real cash at a ratio of 100:£1.
If you are a player who stakes at least £100 a week you will likely qualify for the Ladbrokes VIP programme. I always say if you want to get the best VIP treatment you may as well join the biggest brands such as Ladbrokes as these are the only guys with the real resources and power to offer something incredibly good.
VIP players get all the usual stuff such as personal managers, enhanced comp points and conversion, higher bonuses, reloads and cashback. However, it is the hospitality events that truly stand out, I mean just take a peek at the number of massive sporting and entertainment events Ladbrokes sponsor, this will give you an idea of the kinds of things you will get invited to.
Mobile and Desktop Casino
You certainly couldn’t describe the Ladbrokes casino site as bijoux, the brand is enormous and whatever they do they can’t make it too minimal and pretty. Despite this Ladbrokes do an excellent job of compacting all their games, sections and features into a relatively easy to use package. No page requires you to scroll endlessly, there is an excellent menu structure and search functional and you can usually find what you want in less than 30 seconds.
The instant play and download interfaces themselves are very smooth and professional, you can tell there are whole board committee meetings to decide even the most minor details. The resources of this casino become obvious whenever there is a problem, the Ladbrokes development is astonishing and will sort any issue, bug or error faster than pretty much any other operator.
The mobile casino is equally well developed. There are multiple Ladbrokes apps for sports, casino, games and live casino, this can be annoying although I doubt you would want to see all their products in one app, it would simply be too much.
Around 75-80% of the games on the main site are available through mobile. Players can do everything through the application too so there is no need to ever visit the desktop site if you wanted to.
About Ladbrokes Casino
Ladbrokes are unrecognisable now compared to company as it was when it was first set up in 1886 as a horse racing commission agent operating from Ladbrokes Hall in Worcestershire. Following a move to London 15 years later the brand established itself as an elite bookmaker and agent for the rich and aristocracy with a large list of wealthy clients.
This model persisted for decades until after WWII when the fortunes of the company began to change thanks to austerity, a declining wealthy client base and new forms of competition. Ladbrokes was sold in 1956 for just £100,000.
Ten years later in 1966, following the legalisation of betting shops in the UK, Ladbrokes fortunes reversed dramatically, they were floated on the stock market at ten times their purchase value, £1,000,000. Over the next thirty years Ladbrokes grew aggressively opening thousands of betting shops and acquiring a large portfolio of companies, by 1993 they were worth over two billion pounds.
Ladbrokes were one of the earliest operators to move online in 1998 and over the last few decades have gone on to dominate this landscape too. In 2013 they launched their latest casino in a deal with Playech and this has seen astonishing success to parallel its sportsbook. Ladbrokes finally merged with Coral in 2016 to create one of the biggest gaming companies in the world.
The resources at Ladbrokes are evident and this is reflected in their comprehensive support, banking and betting options too. Some will not like the Ladbrokes brand as it is too big to have that personal touch and feel, although many others will simply love the choice that comes from such a big online casino.