New Casino Sites For May 2022
New casino sites and slot sites are being launched on an almost weekly basis these days and whilst this is great for competition and choice as a player it can be hard to tell on the face of it who are good and who aren’t. On this page you can find new UK licensed casino brands that we have tried and tested to ensure they are good enough to recommend to you.
Most new casinos are not independent, they are usually part of existing groups. Below the table we tell you about the main casino groups, who they are, how many casinos they have and, importantly, if you are allowed to claim multiple bonuses from the different brands.
Further down we also discuss the main casino platforms, these are third party operating systems many casino sites use, and the main benefits and drawbacks of each.
Latest UK Licensed Online Casinos
What Are Casino Groups
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It is very rare that online casino owners have just the one online casino. What is usually the case, is that they operate with a number of websites which have the same structure, though these typically differ in their aesthetics and product offering.
These are known as casino groups and there are more than most people think, even though the world of online casino has grown significantly over the last few years, since the industry realised the power of the internet and the huge popularity of online gambling.
Also, because of the huge growth in mobile popularity, this has made it even easier for casino groups to make sure that potential new customers know about them, with marketing communications becoming even easier and more convenient.
This is largely thanks to the fact that most people get a notification on their mobile phone every time they receive an email and such is the obsession with constantly using a phone, it makes targeting via texting highly effective as well.
A lot of the time, people will be targeted by multiple online casino sites and brands without even really knowing or realising that they are part of the same casino group, unless they can join the dots.
Each site, or brand of casino groups is often thematically different, which means that they can comfortably and suitably cater for different sectors of the market. Branding, from an aesthetic standpoint is generally very well thought out when it comes to online casinos.
For example, an online casino within a group may opt to have an Asian theme in order to attract the huge amount of Asian players in the industry, while that casino group may have another site which is completely different. It could be a site which has a movie theme, in order to attract players who have a keen interest in the big screen as well as online gambling.
Benefits Of Casinos In Groups
There are a number of benefits associated to casino groups which allows them to remain competitive in the industry, however there are also benefits which also apply to players as well.
Usually the Same Software
Most casino groups will, more often than not, have the same software for all of their sites which maintains consistency throughout. This generally means that they will have a retainer agreement with their software provider which would make sense financially for them to use this supplier for all of their sites. Also, these suppliers know the casino group inside out and, as a result, already have a good working relationship.
For the player, it means that they will be able to use any new site belonging to the same casino group quite easily. This is because there will be similarities in the navigation and functionality between each site, so players will invariably feel at home.
Cross Promotional Opportunities
Any casino group which brings out a new online casino site, knows that they already have a ready made market for them to advertise to.
Whether this means having a link for their new casino site on one of their existing ones, or using the customer data that they have (such as email addresses) in order to market welcome offers to, there is definite potential to attract new customers.
Another great benefit for a casino group, is that they can use one or more of their sites to carry out market research across their products, to find out which is the most popular, how much time and money players spend on a particular slot or table game, understand wagering patterns and even narrow down on detailed demographic information.
This means that they can use this and apply the research to new sites that they build, so that they get exactly the right customers and are able to maximise their product offering to its fullest, but also give customers what they want, based on prior research.
Players who are part of multiple sites in the same casino group, are potentially subject to possible rewards in the way of perks for their loyalty such as free spins or bigger bonuses.
For the casino group, this is good publicity, while the player benefits from knowing that they are valued customers.
Drawbacks Of Casinos In Groups
While there are benefits to most things, you can usually make a case for a number of drawbacks in equal measure, though, benefits and drawbacks are often circumstantial based on what is important to each individual.
Too Much Repetition
While it is good for players to feel comfortable and familiar with a casino site, sometimes casino groups will build sites which are very similar, such as having the same slots or same bonuses.
Although there may be an underlying difference in terms of theme or aesthetics, sometimes players may get an underwhelming sense of deja vu.
Lots Of Competition/Choice
There are a number of casino groups all competing against each other, which leaves players with a lot of choice of which site they decide to join.
While this could also be a benefit, because competition usually means that the industry is strong, for the actual casino group it could delay the decision process for players, due to the amount of options that are on offer.
Many players who consciously join another online casino site of the same casino group may expect the same kind of processes such as with customer service, but may find that they are disappointed, because the steps involved might not be the same as they have been used to.
This could lead to players becoming disillusioned with the new site and question whether they will join other new ones in the future.
Lack of differentiation
As casino groups bring more new casino sites out, they gradually might find it hard to come up with new ideas that they haven’t previously used, in order to differentiate themselves, not just from their current sites but also sites of other groups.
In an industry where innovation is at the heart of everything, this is something that could cause potential problems, if not harnessed in the right way.
Who Are The Main Online Casino Groups?
There are many different online casino groups, all of which are different in size, stature and popularity, with some even operating a site under the group name that they are recognised as, plus others under the same group umbrella name. Let’s take a look at some of the main ones!
32 Red Group/32Red.com
Operated by 32Red PLC, this is actually a mammoth part of a bigger mammoth, owned themselves by Swedish company Kindred Group (who also own Stan James, Unibet and Maria Casino plus eight other big brands).
The 32Red Group though, has in excess of eight properties under its purview, including 32Red Casino, Dash Casino, Golden Lounge Casino, Nedplay Casino, 32Red Rummy, 32Red Poker, 32Red Bingo and 32Red Mobile.
32Red is a British online casino, with headquarters in Gibraltar where it is also licensed. Founded in 2002, the company has grown significantly over recent years, with a careful strategy which has seen it challenge some of the bigger online casino sites.
Their USP (unique selling point) is the strength of the brand and its reputation in the marketplace, contributed to by clever advertising though also through having considerable backing from its parent company.
Another gargantuan behemoth in the world of online casino, operated by Cassava Enterprises; a subsidiary of parent company 888 Holdings PLC, this casino group has a number of brands as part of its portfolio, including casino-on-net, 888Games, 888Poker, 888Sports, 888Bingo, 888Ladies and 888Play.
Founded in 1997 with headquarters in Gibraltar, they really are a heavyweight in the industry and as a result, this helps to lend them credibility in the marketplace. Because their reputation precedes them, it means that any new site in the 888 Group has a great chance of success because of the magnetism of the name.
Operated by Deckmedia N.V, this group has a selection of sites under its control, which include Black Diamond, Box24 Casino, Desert Nights Rival Casino, Miami Club Casino, SlotoCash Casino, Red Stag Casino, Fair Go Casino, Slots Capital Casino Uptown Aces, Uptown Pokies and Spartan Slots.
All in all, quite a considerable portfolio although one distinctive difference about each of their sites is that none of them are the same as each other, with Deckmedia using an array of different software platforms for each of their sites.
Both a software developer and operator and headquartered in central London, this organisation has grown considerably over the years, since being founded in 2001 by businessman Noel Hayden.
The group includes Profitable Play Ltd (the licensed operator of Jackpot Joy and Star Spins – both registered in Gibraltar), Entertaining Play Limited (the licensed operator of Caesers Bingo, Caesers Casino and Heart Games – also registered in Gibraltar) and Nozee Limited which is the licensed operator of Virgin Games.
With a strong presence across Europe, the Gamesys Group has a number of well known, recognisable brands associated with it.
Bonnier AB Group
A privately held Swedish media conglomerate with headquarters in Stockholm, the Bonnier AB Group consists of 175 companies operating across 15 countries. Not all of them however, are gambling related.
Just a couple of the ones which are, include Redbet Gaming, which has Redbet Casino and Redbet Poker and also WinningRoom Casino. Both of these include slots and games from all of the major software developers, including Microgaming and NetEnt with a wide variety of table games and poker.
Comprising of the William Hill Group and the EuroGrand Group, this is a whale in online casino terms. With no less than eight brands which all feature the William Hill name, there is also EuroGrand Casino and EuroGrand Live. In addition, 21Nova Casino, Joyland Casino, Prestige Casino, Skykings Casino and Ruby Bingo, all enjoy the benefits of being part of the group.
While WHG International is based in London, the company moved its online operations to Gibraltar in 2009 where they have enjoyed prosperous partnership with fellow Gibraltar based company, software developer Playtech, who supply their online casinos with slots and games.
Unibet International Ltd
Another corporation with considerable presence and heavy backing, this is also owned by Kindred Group (same owners of 32Red), however it still has a number of groups underneath it.
These are Unibet and Maria and between them, they have a collection of online casino sites, with five under the Unibet title and two which share the Maria moniker. Established in 1997 by founder Anders Strom, it has grown significantly and continues to delight players in the industry.
An intriguing casino group, this has a wide variety of online casino sites and brands, also with a focus on mobile. These include Elite Mobile Casino, Lady Lucks Mobile, Lottery Casino, Mad About Slots, Moobile Games and Touch My Bingo.
Another casino group with an exciting array of sites, the Digimedia Group has quite a considerable portfolio. Just a few of their brands include 7Sultans Casino, Platinum Play Casino, Royal Vegas Casino, Vegas Palms, Poker Time, Back2School Bingo, Giggle Bingo, True Blue Bingo, Platinum Play Mobile and Royal Vegas Mobile.
Founded in 2010 their rich gaming portfolio is well backed by software giant Microgaming which supplies all of their sites with the slots and games that can be found across the multiple sites.
Featuring the renowned Betsson Group, Casino Euro Group and the Nordic Bet Group, BML has a very strong presence in the online casino world. With no less than 19 brands and sites under their purview, the BML Group is one of the leaders in Europe and well thought of in the industry.
Such brands include Betsson Casino and four other sites under that brand, Casino Euro as well as a mobile version, five Nordic Bet branded sites, as well as independent brands such as Betsafe Casino and Harry Casino along with their mobile version equivalents.
What Are Casino Platforms
Some online casinos prefer to use platforms which are built by external companies or specific software developers. What this does is enable the online casino to leave the technical aspects to a bespoke, specialist supplier, allowing them to focus on the marketing and promotional side of the business.
Also, this can save considerable time, because it allows an online casino to leverage themselves and achieve more things within a certain timeframe. Furthermore, their site is continually monitored and maintained by their external company/platform supplier, so they don’t have to worry about anything going wrong.
These are often referred to as ‘white label’ casinos and as a result of the demand, based on the ever growing numbers of online casinos, there are more and more white label platform suppliers.
Let’s take a look at some of the main ones and review the different features that these offer for their clients.
White Hat Gaming
This is one of the market leading white label casino and bingo platform suppliers and takes pride in its comprehensive full service offering.
Comprising of development and hosting, they also take care of licensing which can be a huge headache for online casinos who are just starting out, while the payment solutions are taken care of as well.
What this involves is the enabling of differing payment options but also security and fraud prevention, which is of critical importance for online casinos. White Hat Gaming also takes care of any affiliate programs that a new site wants to run, which assists with player acquisition, while customer service solutions are also offered.
Some of the biggest White Hat Gaming casinos include Spin Rider, Casimba and Slot Planet all of which are popular with their customers.
Arguably one of the leading online casino platform suppliers in the world, Aspire Global advocate having some of the best cutting edge technology, with a firm focus on providing robust solutions for ambitious online casinos.
All of the software is built specifically using the highly regarded HTML5 code, which is almost unparalleled in the industry, with the result being that all of their client sites are beautifully designed and particularly responsive.
Their seamless API integration makes their offering a firm favourite and this gives operators a great choice of either a comprehensive white label selection or a fully managed solution tailored specifically for their client’s needs. The online casinos that they have catered for include Pirate Spin and Barbados Casino.
Launched in 2012, Progress Play have become a force to be reckoned with in the online casino industry and for every service that they offer, they go into extreme detail, ensuring their clients are well looked after.
Using technology that is based on a proprietary state of the art software platform, the key focus here is enabling flawless integration with a mobile product, which has become fundamental in the industry and this is also what players have come to expect.
Also being partnered with some of the best slot providers in the world, from Microgaming and NetEnt, clients know that they will constantly be updated with some of the most popular slots and games in the world. Added to the fact that they have a robust payment processing function and highly knowledgeable customer service element, it is no surprise why they can boast an impressive portfolio of clients. These include Blue Fox Casino, Sparkle Slots Casino and Bright Star Casino, among many others.
The company behind a vast number of world leading brands and sites, In Touch Games has advanced digital capabilities which are firmly focused on being able to deliver technological innovation, while also promoting a ‘player first’ philosophy.
Because of this, it means that every decision that is made for their clients, whether this be by way of the site build, payment processing or product offering, they do their homework to know exactly what their client’s target market wants and duly delivers.
Just some of the world renowned brands that they have worked on include mFortune, Pocket Win, Mr Spin and Doctor Slot, all of which continue to attract new players for their sleek design and functionality.
Delivering industry leading results on a daily basis, this company provides the software which processes thousands of bets every second across their wide array of portfolio client sites.
Founded in 2007 by a group of industry veterans and based in central London, the FSB team know exactly what it takes to run an online casino successfully and as a result, supply the products and services to enable their clients to specifically tailor what they want in alignment to their goals.
Among their client base is the highly respected Genting Casino brand as well as Toals Casino and Black Type Casino among a plethora of others. FSB Tech are one of the biggest and most reputable online casino platform suppliers in the industry and the results speak for themselves.
Nektan Global Gaming
No doubt one of the biggest and most sought after in the industry, Nektan are not only an online casino platform supplier, but are more commonly known from a B2C (Business to Consumer) perspective for being one of the biggest slot and games developers.
When it comes to prestige, they have a highly impressive client list, which boasts industry behemoth BetVictor as well as 37 other sites and brands. These include being the expertise behind The Sun Play (the UK tabloid’s web based casino offering), while 333 Casino and Slot Strike are among their others.
Nektan continues to grow in significant proportions with clients based all over the world, with a huge network of partners.
Possessing quite a striking unique selling point, Jump Man Gaming have carved out a niche for themselves as a specialist in providing CRM solutions to their clients, though they are also a boutique slot development company, supplying slots to a multitude of brands and sites.
Their CRM offering allows their clients to relax, knowing that the company can go into depth when tracking the behaviours of their customers on their sites, to enable better and more precise marketing capabilities, which ensures the right customers are retargeted.
A strong portfolio of in excess of 140 client sites includes Spin Fortunes, Lion Wins and Gotham Slots in what is a particularly impressive network.
Skill On Net
Established in 2005 in Cyprus, their white label offering is one of the best and most comprehensive in the industry. Everything they do is bespoke, which results in very powerful and considerably functional sites for their clients, while they also specialise in being able to quickly gain licenses for countries all around Europe, thanks to the strength of their relationships with the relevant gambling commissions.
Also particularly knowledgeable when it comes to CRM and affiliate, Skill On Net can also help from a player acquisition and marketing aspect, thanks to their deep and long standing history in the industry.
Just a few of their clients include Casino Red Kings, EU Casino, Luna Casino and Queen Vegas Casino among many others, while they continue to gain the trust and respect of many within the industry each year.
L&L Europe Casinos
Launched in August 2011 in the wake of the global financial crisis, the company found a gap in the market to bring a rounded solution to online casinos that included top quality games and slots, highly interactive user interfaces, fast withdrawals and importantly unrivalled customer service.
However that isn’t all. They particularly wanted to make sure that every online casino platform that they built and designed had the aesthetic appeal to the particular country where their clients was based and as such made sure that they customised appropriately to appeal to players.
As a result, they gained a lot of respect in the marketplace for being a platform provider that really understood what their clients were looking for and consistently went the extra mile to achieve this.
Just a few of their clients include Fun Casino, Yako Casino, All British Casino and Free Spins Casino among many others and they continue to add to their impressive portfolio.
Regardless of what kind of online casino you are looking for, there are many advantages of both casino groups and casino platforms. The online casino industry is continuing to grow at a considerable rate as new markets and opportunities in this niche open up.
Casino groups benefit from being able to cross promote as a means of offering customers under one of their existing brands, new possibilities, while Casino platforms means that players are getting a highly reliable experience based on the fact that the software companies that supply the online casino also cater for many others and such, this is proven.
It ensures that gameplay is consistent throughout and the player can rest assured that they receive the best experience possible, across not only desktop but also mobile which is now seemingly the preferred format for many an online gambling enthusiast.