If you’re looking for a trusted old hand in the world of online casino then you won’t get any better than 888. One of the very first casino sites to be launched back in 1997 the brand is now celebrating over 20 years in the industry and in all this time they have maintained one of the top positions globally.
The brand goes back so far that when they started there were no software providers around for games, they therefore launched their own, Dragonfish. This means most of the games on site are high quality and designed in house for 888 players only, if you’re looking for something unique you won’t find elsewhere then 888 is a must have site.
Welcome Bonus - £15-£888 & £100 Bonus
All new customers can claim a no deposit bonus to try them out, after signing up you’ll get an email link that will send you to the spin the wheel game. Do this within 48 hours of signing up and you can win a no deposit bonus from £15 up to £888 (30x rollover in 90 days) max withdrawable winnings equal to free play awarded. You are guaranteed to get at least £15 (can also win £20, £50, £88 or £888).
Following this claim a 100% deposit bonus up to £100 (wager 30x in 90 days, £20 minimum deposit) with slots contributing 100%, roulette 20% and blackjack 10% (max withdrawable winnings £500). Note, if you use Neteller to deposit the rollover is 40x. For more terms see the 888 website.
Software & Games
Back in the late 1990’s when 888 Holdings (then named Virtual Holdings Limited) launched their first casino site (Casino-On-Net) there were not many software developers around that made casino games. The company therefore set up their own software development arm called Dragonfish (originally named Random Logic). From then until today 888 have been developing their own games and you can only find them at 888 casino or other 888 owned sites. If you are a player looking for a casino site with games different to the crowd then 888 are a fantastic option.
Dragonfish have focused on making a couple of hundred high quality games rather than 1000’s of hit and miss titles (as you find with some software’s). The games are also tailored for 888 players and the fact that this is all done in house means the games don’t have errors, they are super-fast and they have generally better associated promotions. 888 offer around 130 slots and 30+ table games, 30+ jackpots as well as arcade games and a full suite of live games. Live games are also run in house and you can even find out who the dealers are.
The casino also runs some of the top titles form other software providers such as NetEnt, NextGen and IGT (plus many more) and so you can access the well-known titles too.
888 have a download casino too with around 20% more titles. This is one of the smoothest running downloads you will find and games run even faster than through instant play. This is only really possible because the run their own proprietary software.
888 Casino Comp Points and Promotions
Regular casino promotions for existing customers is an area where 888 Casino are particularly strong. They have been in this game long enough to know what their players want and I have to say they have the right balance with something to suit all types of players.
The daily deals really are superb, they allow you to plan your play in advance choosing the right offer for you. You can see all daily deals a week in advance and they give away things like 20-50% reload bonuses (with low 3x rollovers), freeplays, cashback on certain titles, enhanced comp points and more. There are also monthly features that give long terms cash back or rewards on specific titles or sections and there are even regular rewards for roulette and blackjack players.
The live casino section has a further range of offers, for example if your roulette ball lands on 8 get £8 free, whether you backed the number or not.
Loyalty rewards at 888 are exceptionally simple to understand too. Earn a minimum of 1 comp point for every £10 you wager in the casino; 150 points is equal to £1 which you can either play with or withdraw.
Mobile and Desktop Casino
888 have avoided the terrible peril that some older sites fall into, they get bigger and bigger and the consequence is their sites end up overcrowded and unusable. 888 Casino has a very minimalist feel; it is easy to read as major text is either fluorescent green or white against an always black backdrop. In fact, 888 go to a huge amount of effort to make all the text on their site big enough and clear enough to read – this makes finding information a breeze.
The site is very easy to navigate around and as the brand focuses on quality games over quantity there aren’t thousands of titles to search through. All banking information, contact information, support details and other features are easy to find in one click. The site also has a number of actually useful guides and blogs that help you get the most of the games on the site.
The 888 casino mobile app is equally smooth. They were one of the first to ever develop and app and the lead time certainly shows with this very refined package.
About 888 Casino
888 Casino along with the other 888 brands are all operated under Cassava Enterprises (based in Gibraltar), a subsidiary company of 888 Holdings. 888 brands in the UK are licenced under 888 UK Limited a further subsidiary of Cassava. This is a very convoluted corporate structure but they are a global brand operating in many countries so it is understandable. They are also very honest about their structure unlike some other big multinational casino sites.
The 888 brand was invented by two groups of Israeli brothers who set up shop in 1997 launching their first ever site, Casino-On-Net. This eventually gave rise to 888 Casino in 2010. The company are one of the biggest operators in the world with over 25 million customers and an annual revenue in the region of £500M.
The 888 group and casino have won tons of awards in the industry including operator of the year from Gaming Intelligence.
I do want to point out one drawback of 888 Casino. The company operate a pending period on withdrawals of 3 days (1 day for VIP customers) with no manual flushing. This is in place to allow you to reverse your withdrawal during this time but in reality it really isn’t necessary and it lets down the site as a whole. This means for example if withdrawing to an eWallet that should take less than 24 hours now takes 4 days. This does irk me a lot, on balance there are far too many good points to ignore 888 but make sure you don’t need to get your cash out in any hurry.